TikTok's meteoric rise continues, reaching 1 billion users worldwide. The platform fosters communities around diverse interests, including music, sports, and literature. The platform highlights breakout artists, fuels literary trends, and empowers women's sports.
The social media video outlet rocketed to 170 million users in the U.S. and one billion worldwide, sharing ideas, products, dance videos and more. Users flocked to topics like food, music, sports and books, according to a year-end survey — and a fun-flavored pickle outlet, both took their products from farmer’s markets to online video with huge success, according to the report.TikTok spotlighted new artists, re-discovered some classics and was the ultimate fandom platform. The Top 10 U.S.
songs inspired 140 million TikTok creations globally, with breakout hits like Tommy Richman’s MILLION DOLLAR BABY (VHS) at the top.MILLION DOLLAR BABY (VHS) by Tommy RichmanMega-pop star Sabrina Carpenter was the top U.S. artist. Her music that included hits Espresso, Please Please Please, and Taste collectively generated over 15 million TikTok video creations, making her one of the biggest artists in the world on the platform.on TikTok. Women’s sports alone saw an explosive 2400 percent increase over the past year thanks to athletes like Caitlin Clark, Simone Biles and Ilona Maher. Moreover, 80 percent of TikTok users in the U.S. said that they follow or are interested in the WNBA, and 30 percent more are likely to say that “women’s sports is exciting to watch,” according to the report. This bodes well for the success of new Bay Area women’s professional sports teams, the WNBA’sThe literary scene also blossomed on TikTok in 2024. #BookTok, a thriving community of book lovers, had more than 1.2 million posts created in the first 10 months of 2024. The hashtag helped spotlight obscure titles and fuel literary trends, including “library joy.”a Fairfield-based former librarian, has used the platform to pay homage to libraries offering book recommendations, library tips and affirming messages – inspiring literary fans new and ol
Entertainment Music Sports Literature Tiktok Social Media Music Sports Books #Booktok Women's Sports
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