President Donald Trump plans to ban the Chinese-owned video-sharing app but a Microsoft deal may save the day for it
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But shifting to Instagram is an unsatisfactory solution, said Max Beaumont, who built a following on TikTok documenting his journey of self-improvement with videos about diet and skincare. TikTok has become “fundamentally an escape for a generation right now in isolation, especially, that needs it,” he said. “Just because you can have a massive following on something like TikTok doesn’t necessarily translate over to YouTube or to Instagram or to some of these others.
The president said on Monday that TikTok will have to close in the US by September 15 unless there is a deal to sell the domestic network to a US company. He also said the US government will have to be paid a “substantial amount of money” as part of any deal.TikTok’s troubles come just as Facebook is facing several US antitrust probes.
“TikTok gave an entire generation a voice, a platform, and power and that terrifies a lot of people, including President Trump,” said Brooklynn Shrum, 25, who downloaded TikTok earlier in 2020. “If you’re banning it because of a cybersecurity risk is one thing, but if you don’t let an American company buy it, that’s pure politics.
Users and market experts say part of TikTok’s appeal is its global reach, propelling users to internet stardom by exposing their videos to billions of users around the world. “TikTok has massive appeal not only in the US but in many countries around the world,” said Debra Aho Williamson, a principal analyst at eMarketer. “Carving it up into pieces would put a huge damper on its overall growth.”
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