TikTok reacted to the news that Meta is supporting a paid campaign to promote negative coverage of the app.
As reported by, Meta has paid a “right of center” marketing firm, Targeted Victory, to lead a campaign that has included placing op-eds and letters to the editor in local papers to promote anti-TikTok sentiment, especially when it comes to children using the app.
“We are deeply concerned that the stoking of local media reports on alleged trends that have not been found on the platform could cause real world harm,”Representatives for Meta and Targeted Victory have not responded to inquiries from THR on whether the campaign is ongoing in light of the Post‘s reporting. But, the CEO of Targeted Victory, said in a statement that the firm has worked with Meta for “several years” and “manages bipartisan teams on behalf of [their] clients.
Meta, meanwhile, has defended its involvement in the anti-TikTok campaign. “We believe all platforms, including TikTok, should face a level of scrutiny consistent with their growing success,”This article was originally published by
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