TikTokers have a lot of opinions about the potential ban of their platform. Some are scared for their incomes, and others for their freedom of speech.
, calling for Chinese tech company ByteDance to divest from TikTok. If it does not, the app would be effectively banned in the U.S.Some creators worry they will lose the boost in income the platform provides if the ban becomes law.
Others worry they'll lose access to conversations that have been critical to their understanding of the world. Here's what a few influencers are worried about, specifically.in Bridgeport, Connecticut, where she develops film by hand in a traditional black-and-white darkroom. She uses TikTok, where she hasOf her last 250 orders, more than half, 166, came from people who found her on the platform, she says. "TikTok has allowed my business to keep our doors open, and the ban threatens my ability to continue to do so," Swift says. "My livelihood is at stake." Other influencers make the bulk of their income through monetizing content, and the ban wouldn't necessarily force them to shut their doors. It would force them to pivot their content-creating efforts, though. Some are already preparing for the shift. "I've put a lot of time and effort into growing our other platforms like on Facebook, Instagram in particular and YouTube," saysin 2023. Most of that revenue comes from brand partnerships, which take place cross-platform. . If TikTok is banned, "it would just be a matter of redistributing some of our deliverables, adding more content to different platforms," says Williams., "and they're spending $40,000 on TikTok. That $40,000 goes back into the pot. And they might say, 'Okay, we might not give all of that back to influencer marketing. But we might take $20,000 of that and then focus that onto our Instagram strategy.'"'s page, which boasts 152 million followers, has led to numerous other ventures. In 2023, she made $17.5 million from her clothing brand, Hulu show and partnerships with brands like Dunkin','I've learned so much from this app in the last two years' For many creators, a ban would mean much more than a potential loss of income. It would mean audiences would lose access to a vital source of information.I think TikTok has really become Gen Z's version of Google," Edelman says. "Rather than Googling a mac and cheese recipe, type it in on TikTok and you could actually watch the recipe being made for you." The platform has become a way for people to hear a wider range of perspectives. "I've learned so much from this app in the last two years,"For now though, TikTok is "still the best platform to grow," says Edelman. "It still has the highest organic reach."Take CNBC's new online course How to Ace Your Job Interview to learn what hiring managers are really looking for, body language techniques, what to say and not to say, and the best way to talk about pay. CNBC Make It readers can save 25% with discount code 25OFF.
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