Sophia Pargas is a news associate for NBC News.
There was once a time that Amanda Maze, a home health nurse and mother from Kentucky, took out loans to pay for her family’s Christmas presents — a decision she said caused a “vicious cycle” of year-round payments and debt. Now, she’s teaching her half-million TikTok followers that the holidays really can be priceless, or at least closer to it.
“Ever since the underconsumption trend started, I feel like people are tired of influencers throwing things in their face, and more normal people like me have started to become more popular,” said Emmy Kluemper, a content creator who has been posting TikTok videos that promote a more budget-conscious lifestyle. Kluemper said she aims to “de-influence” new audiences against overspending on traditions, like home decorating around the holidays.
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