From 'Infinite Jest' to 'Lolita' to all things Ernest Hemingway, bro-lit is being called out by TikTok creators on BookTok.
novels to classic tomes. But while the average reader might stop scrolling when they recognize a book cover from high school English or a college course — likeand think they should be praised for it. While it’s been a meme on TikTok for years, an influx of men attempting to gain large followings on TikTok has led to an escalation in the war on bro-lit. In this space, these new creators aren’t just seen as an annoyance.
“Classical literature is great,” Jackson says. “But if you’re only talking about these people, and you haven’t read any James Baldwin or Jane Austen, then you’re just interested in the books because they’re written by straight white men.” “I think the social media platforms like BookTok and Bookstagram allow that persona to shine through,” Ludwig says. “Because a lot of these people will become almost troll-like in the comments. I get a lot of comments on books that I feature by women authors, particularly on books written by Black women. There’s always a white male, one of those lit-bros, saying ‘This is not real literature.’ And it would throw me for a loop.
“A lot of people would just automatically assume since I’m a guy talking about I must think it’s the best literature in the world and I know better than they do,” Ludwig says. “And that’s not the case. Good literature is good literature. Unfortunately, these bros have ruined a lot of the dialogue surrounding certain classics.”
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