U.S. advertisers would be left with few choices and social media competition would dry up without TikTok, Kevin Mayer, the new CEO of the popular ...
U.S. advertisers would be left with few choices and social media competition would dry up without TikTok, Kevin Mayer, the new CEO of the popular short video app that is owned by Chinese internet giant ByteDance, wrote in a blog post on Wednesday.
Mayer's comments come as the chief executives of Amazon.com Inc, Facebook Inc, Apple Inc and Google owner Alphabet are set to appear before U.S. lawmakers on Wednesday to address concerns they have become too dominant in their markets.TikTok has not been invited to the hearing, but faces the prospect of U.S. intervention after President Donald Trump and other administration officials said they were considering banning it, amid deteriorating relations between the United States and China.
"We believe it is essential to show users, advertisers, creators, and regulators that we are responsible and committed members of the American community that follows U.S. laws," Mayer, who stepped down as Walt Disney Co's top streaming executive earlier this year to join TikTok, wrote in the blog post.
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