TikTok is halting a feature on its new app rewarding users in Europe for watching videos, after facing pressure from regulators worried about its addictive features.
FILE - The TikTok logo is seen on a mobile phone in front of a computer screen which displays the TikTok home screen, Saturday, March 18, 2023, in Boston. European Union regulators said Wednesday, April 17, 2024, they're seeking details from TikTok on a new app from the video sharing platform that pays users to watch videos.
EU officials warned earlier this week that TikTok could face an order as early as Thursday to suspend the reward features. They had demanded the companyabout the app, including a risk assessment that should have been carried out before the app was rolled out, under threat of hefty financial penalties.
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