TikTok Begins Doling Out $1 Billion Bonuses To Top Creators As Facebook Tries To Lure Stars

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TikTok Begins Doling Out $1 Billion Bonuses To Top Creators As Facebook Tries To Lure Stars
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I'm a British-born reporter covering breaking news for Forbes, with previous experience at CBS, CNN and Inc. I attended NYU where I studied Politics, Economics and Languages (I speak French and Spanish) and ran the student newspaper.

on Monday the first payouts from its $2 billion Creator Fund to a number of hand-selected creators, vying to retain top talent as the Trump administration’s threats against the Chinese-owned app drum up competition. Getty Images for EIF & XQSeveral TikTok look-alikes, including Facebook-created Reels, have popped up since Trump signed an executive order forcing the sale of TikTok to a U.S. company within 45 days or risk being banned.

On Monday, the app announced it would fork out cash to 19 creators making “engaging and inspiring content” as part of the $2 billion Creator Fund , announced in late July. Among the recipients is famous YouTuber David Dobrik, who has over 20 million TikTok followers and anAlso receiving TikTok dough are Spencer X, a Manhattan beat-boxer with over 40 million followers, and Michael Le, a dancer with 35 million followers—both are featured on

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