TikTok-based HR conversations are coming for Gen Z workers
Over the past year, dedicated spaces have emerged on TikTok where people and content creators can express workplace-related issues in a relatable and human way. Now, there's an opportunity for companies to enter these spaces too, according to Lynda Folan, an organizational psychologist and managing director of Inspired Development Solutions, a management consultancy firm based in Australia.
"That's just not how the younger generations communicate," Folan said. "People can use platforms like TikTok to have small, quick conversations rather than these long-winded sessions, sitting down for three hours and talking about an issue." As HR teams dedicate time and resources to creating TikTok content, it not only addresses concerns and issues faster in a digestible way, but it can also save time for employees.One of the more important skills that HR professionals need today is a keen sense of how to use social media on various platforms. It might even benefit an HR team to carve out an entire position, or even allow existing employees to dedicate time solely to TikTok content creation.
PeopleStorming found several reasons how TikTok can help HR teams keep employees engaged, including how TikTok can replace traditional approaches to information dissemination that don't yield great results.
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