A potential ban on TikTok in the United States could have a devastating impact on millions of small businesses that rely on the platform for growth and revenue.
Though TikTok has been around only since 2016, small business owners use the platform in a variety of ways, from growing a customer base to advertising and marketing, as well as selling goods directly from the site. A ban could affect the millions of small businesses that use the short-video social media app to help them grow their business. Desiree Hill, owner of Crown’s Corner Mechanic in Conyers, Georgia, started her business solo as a mobile mechanic.
Sharing videos of her work on TikTok helped spread the word and she became so popular she was able to open a 9,000 square foot brick and mortar shop with five employees 18 months ago.“Every day I get at least two to three customers that have seen me on TikTok, watched my videos and wanted to become a customer,” she said. Though TikTok has been around only since 2016, small business owners use the platform in a variety of ways, from growing a customer base to advertising and marketing, as well as selling goods directly from the site. According to TikTok's own estimates, small businesses on TikTok would lose more than $1 billion in revenue in a single month if the ban goes into effect. The Justice Department ordered the app's China-based parent company, ByteDance, to sell TikTok or face a U.S. ban by Jan. 19, citing security concerns. The Supreme Court will take up the matter in January. President-elect Donald Trump, who takes office Jan. 20, has asked the Supreme Court for a delay. President-elect Donald Trump submitted an amicus brief with the Supreme Court asking it to pause implementation of a law that would ban TikTok in the United States on January 19 if the company is not sold by its Chinese parent company. If a ban does occur, small businesses will have to migrate to other platforms to find their customers. Instagram Reels, SnapChat and YouTube Shorts are alternatives. The good news is brands likely already have a presence ther
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