A potential ban on TikTok in the US on Sundays has Dallas entrepreneurs worried. Two local food vendors, Juan Florido and Isabela Guereca, rely heavily on the platform to market their businesses and connect with customers. They fear losing significant traction if TikTok is removed. Marketing experts advise businesses to diversify their strategies and explore alternative platforms like YouTube Shorts, Google, and Snapchat.
A ban on the social media platform is set to potentially go into effect on Sundays unless the High Court intervenesA ban on the social media platform is set to potentially go into effect on Sundays unless the High Court intervenes.Juan Florido says it all started with his late mother making his lunch for work. Florido then started making fresh tortillas and selling burritos to his co-workers. They were so popular that he took to TikTok and his life has changed.
“Let's just say the Supreme Court decides to uphold the ruling and that TikTok goes away, at least temporarily in the United States. The businesses and companies that survive will have to adapt,” said Hyde. “Regardless of what happens to the Supreme Court in the next couple of days, I would advise those companies to begin diversifying now just in case something else happens in the future.”
He also notes what makes TikTok stand out above the rest when it comes to marketing. The platform is based on the idea of ‘unmated viral potential’ based on engagement.
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