A potential TikTok ban in the US could see beauty brands flocking to Instagram and YouTube Shorts, according to analysts. The article explores how creators and advertisers might shift their focus, citing data showing Instagram's dominance in the beauty sector. It also examines the potential impact on other platforms like Pinterest and Twitch, as well as emerging short-form video apps like Lemon8, Triller, Kwai, Likee, and Firework.
were to be banned, Meta and Google have a lot to gain,” said Kelsey Chickering, a principal analyst at Forrester Research. “When we asked U.S. consumers back in April how they would respond…56 percent said they would use Instagram Reels more, and 51 percent said they would use YouTube Shorts more.”
“Creators are the most nimble voice out there,” Bringé said. “Today, they’re on TikTok. Tomorrow, they’re back on Instagram. It’s interesting to consider, too, the play that Google will make in this if TikTok doesn’t move forward.”India, where TikTok was banned in June 2020, makes for a good comparison to what could take place in the U.S. For the top 10 beauty brands in the U.S.
There are a host of small yet vibrant platforms, as well, both in the U.S. and abroad, which serve up a healthy portion of short-form videos that could be of increasing interest to beauty content creators and brands looking ahead. Kwai is a Chinese short-form video-sharing social media app from Kuaishou Technology, which has gained traction abroad, including in South America. Created by Singapore-based Bigo Technology, Likee has built a community of short-form videos also powered by AI.
Technology TIKTOK BAN INSTAGRAM YOUTUBE BEAUTY BRANDS SOCIAL MEDIA
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Supreme Court to Hear Arguments on TikTok BanThe Supreme Court will hear arguments on January 10th regarding TikTok's attempt to block a federal ban if the platform isn't sold by January 19th. This follows a lower court's rejection of TikTok's request for a temporary ban pause. TikTok, with over 170 million U.S. users, is challenging the sale-or-ban law on First Amendment grounds, arguing that a ban would infringe on users' free expression rights. While the D.C. Court of Appeals found merit in security concerns about potential data collection or content manipulation by the Chinese government, TikTok maintains that the ban violates free speech.
Read more »
Tick-Tock, TikTok: We Asked Teens How They Really Feel About the Potential TikTok BanVery few things could get me to head to Times Square on a freezing weekday, but I had to know: do teens really care about the potential TikTok ban? The short answer is YES. The slightly longer answer is THEY CARE ... A LOT.
Read more »
TikTok Alternative App 'Red Note' Is Gaining US Users Amid Looming TikTok BanXiaohongshu, which translates to 'little red book,' is one of the TikTok replacements circulating in light of the looming TikTok ban.
Read more »
Ahead of looming ban, TikTok creators ask fans to find them on Instagram or YouTubeTikTok creators are urging their followers to find them on other social media sites ahead of Jan. 19, when the video app faces suspension in the U.S.
Read more »
TikTok Ban Looms as Supreme Court Hears CaseThe Supreme Court heard arguments today in the case of TikTok's potential ban in the U.S. The Biden Administration has demanded ByteDance, TikTok's parent company, sell the app or face a ban by January 19th. TikTok argues there is no evidence to support claims it poses a national security threat or sends propaganda. Despite previous attempts by the Trump Administration to ban the app, President Trump now supports TikTok, potentially as a strategy to win the youth vote. The Supreme Court's decision could have major implications for the future of TikTok in America.
Read more »
RedNote Soars on Apple App Store as TikTok Ban LoomsRedNote, the Chinese social media app also known as Xiaohongshu, has taken the top spot on the Apple App Store amid a potential US ban on TikTok. Users are flocking to RedNote, calling themselves 'TikTok refugees' and seeking new communities due to the looming ban. The app offers a mix of content similar to TikTok, including pictures, short-form videos, and text posts. The Supreme Court is currently deliberating on the TikTok ban case, which could have implications for other Chinese-owned apps.
Read more »