The U.S. House of Representatives has passed a bill that would ban TikTok nationwide unless its China-based owner sells the app. The bill now goes to the Senate, and the outcome remains uncertain.
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For creators, the TikTok doomsday scenarios are nothing new since President-elect Donald Trump first tried to ban the platform through executive order during his first term. But despite Trump’s recent statements indicating he now wants TikTok to stick around, the prospect of a ban has never been as immediate as it is now with the Supreme Court serving as the final arbiter.
For some, the uncertainty has led them to question whether to continue creating content at all, according to Johnson, who says she knows creators who have been thinking about quitting. But Nicla Bartoli, the vice president of sales at The Influencer Marketing Factory, said the creators she has interreacted with have not been too worried since news about a potential TikTok ban has come up repeatedly over the years, and then died down.
Trump, for his part, has already asked the justices to put a pause on the ban so he could weigh in after he takes office. In a brief — written by his pick for solicitor general — Trump called the First Amendment implications of a TikTok ban “sweeping and troubling” and said he wants a “negotiated resolution” to the issue, something the Biden administration had pursued to no avail.
According to a report by Goldman Sachs, the so-called creator economy, which has been fueled in part by TikTok, could be worth $480 billion by 2027. “I’m anxious but also trying to be hopeful in a weird way,” said Brandon Hurst, who credits TikTok with rescuing his business from obscurity and propelling it into rapid growth.
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TikTok Ban Upheld In CourtAlison Durkee is a senior reporter covering breaking news, with a focus on legal issues and U.S. politics. She joined Forbes in 2020 and is based in New York City, covering such topics as the Supreme Court, litigation against Donald Trump and clashes over abortion rights. Durkee previously covered U.S.
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