TikTok is rolling out a few new content control features and they look a lot like Twitter and Instagram.
It’s been said that other platforms have been mimicking TikTok’s coolest features, but now it looks like the popular short-form video app is learning from its social media predecessors as well. TikTok is rolling out a few new content control features and they remind us of the sort of content controls you’d see on other platforms like Twitter and Instagram.
Content filters, based on specific topics aren’t new. If you’re a Twitter user, you know all about content filters, but you probably know them best as “muted words.” TikTok is adding a similar feature to its own app. According to their blog post, TikTok is adding a tool “people can use to automatically filter out videos with words or hashtags they don’t want to see from their For You or Following feeds.
Plus, it would be nice if TikTok’s new content filters were more effective at filtering out content than Twitter’s muted words, especially if you’re trying to avoid spoilers on your favorite show. And it is annoying when you go to the trouble of setting up the filter only for your feed to ignore it and show you that topic anyway. This feature is expected to be available “in the coming weeks.”
TikTok’s decision to add this kind of control seems indicative of a larger trend in social media, especially when you consider apps like Instagram have also recently pushed for more age verification and other mature content settings, like IG’s recently expanded Sensitive Content Control . According to GIFs shared by TikTok, the Content Levels feature will simply say a given age-restricted video is “unavailable” and will further describe it as “age-protected.
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