The streamer acquired rights to the expansive roster of Japanese content for key growth markets around Asia.
Nippon TV is the owner of Hulu Japan, a direct rival of Netflix in the country, which is presumably why the rights exclude the local Japanese market. Nippon TV bought out the Hulu Japan business back in 2014 and continues to license content from the Hollywood studio owners of the U.S.-based global Hulu brand. The deal marks the first time that the Japanese TV powerhouse has sold content to Netflix.
“We are very pleased to announce that Netflix will be offering our content to its audience across Asia,” said Keisuke Miyata, head of international business development at Nippon TV. “This region is a key part of our continued growth, and now coupled with Netflix’s strength as one of the world’s leading streaming platforms, we are confident that Nippon TV’s titles will be well received by viewers in this prominent new territory for us.
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