.TiffanyAndCo is making good on its promise to offer consumers a complete lens into the origins of its diamonds.
Tiffany & Co. is making good on its promise to offer consumers a complete lens into the origins of its diamonds.
Each initiative is an industry first for a jeweler of Tiffany’s size. The jewelry industry has for years battled with issues of opacity around its sourcing of stones, labor practices and sustainability even as it tries to increase demand among Millennials, the younger of whom are beginning to get engaged and buying engagement and wedding rings.
Bogliolo noted that Tiffany’s transparency efforts will have particular resonance with young consumers. “In the past, if you look at our parents, they bought a diamond ring [for engagement] because it was the rule. Now, it’s up to every individual to decide, there is an option to buy or not. The value [of our traceability initiative] is huge because it’s an incentive to buy. I believe it can convince many customers to purchase a diamond instead of stepping away from it,” Bogliolo said.
While earlier indications hinted that Tiffany may extend its traceability efforts to colored gemstones, Kamadoli Costa said: “Given our business, we have a great opportunity with diamonds today, so we are focusing on diamonds right now. To give more context, about 80 percent of color gemstones come from small mines, so it is difficult to source their origins.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tiffany & Co. Will Now Tell You Where Your Diamond Comes FromFrom the time it is unearthed from the mine to the day it is nestled in the famous azure box, Tiffany & Co. will make your diamond’s journey transparent to you.
Read more »
Chrishell Stause and Her ‘Selling Sunset’ Co-Stars Rock BikinisChrishell Stause took to social media on Sunday to share snaps of her and her co-stars posing on a boat sporting colorful swimwear.
Read more »
Tory Dandy Named Co-Head of CAA Sports’ Football DivisionTory Dandy has been named co-head and managing partner of CAA Sports’ football division, the agency announced on Monday. He joined CAA Sports in 2016 and represents more than three dozen football c…
Read more »
All the Times Jennifer Garner Had Off-the-Charts Co-Star ChemistryFrom her longtime friendship with Bradley Cooper to her marriage to Ben Affleck, here's a look back at the actress' chemistry with co-stars.
Read more »
Duchess Camilla's most stylish outfits: from beaded ballgowns to colourful co-ordsThe Duchess of Cornwall always looks stylish and the wife of Prince Charles has sported many stylish looks - from her wedding dresses to her pastel suits. We round up her best royally-loved outfits.
Read more »
Writer Makes Beloved Children's Books Less Co-Dependent And WeirdAuthor rewrites the endings of famous children's books so they're less problematic.
Read more »