Ticketmaster formally apologized to Taylor Swift and her fans for the ticketing situation that left millions frustrated and enraged this week. The company’s apology came in a statement issued…
In a repeat of its earlier language, Ticketmaster suggested that their rollout of tickets was not “perfect,” without edging too far toward culpability. “The biggest venues and artists turn to us because we have the leading ticketing technology in the world — that doesn’t mean it’s perfect, and clearly for Taylor Swift’s ‘The Eras Tour’ on-sale it wasn’t. But we’re always working to improve the ticket buying experience. Especially for high demand on-sales, which continue to test new limits.
Ticketmaster also contended that it would be impossible to meet the demand for Swift tickets. “Based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows ,” the company wrote in its statement. “That’s a stadium show every single night for the next 2.5 years.” The company did not say exactly what kind of site traffic it was measuring to reach the conclusion that Swift would have to sell out close to a thousand successive stadium shows to meet U.S. demand.
and came after a resultant drop in Live Nation shares of nearly 8% in trading Friday before closing at $66.21. Although complaints have come in about Ticketmaster having aggressively moved into hosting resale tickets on its own site, Live Nation wrote, “Secondary ticketing is extremely competitive, with Ticketmaster competing with StubHub, SeatGeek, Vivid and many others. No serious argument can be made that Ticketmaster has the kind of market position in secondary ticketing that supports antitrust claims.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Taylor Swift Ticketmaster Debacle - The Journal. - WSJ PodcastsMillions of Taylor Swift fans tried unsuccessfully to buy advance tickets for her Eras Tour, Swift’s first in five years. And after overwhelming demand throttled Ticketmaster’s website, a public sale of tickets has been called off. WSJ's Anne Steele explains what happened and why Ticketmaster is getting heat. Further Reading: -Taylor Swift Says It Was ‘Excruciating’ to Watch Ticketmaster Debacle -Taylor Swift Cancels Ticket Sale After Earlier Glitches -Taylor Swift’s Concert Ticket Sales Plagued by Ticketmaster Delays Further Listening: -Taylor Swift’s Push to Change Music Ownership
Read more »
Taylor Swift responds to Ticketmaster fiascoTaylor Swift is speaking out about the Ticketmaster fiasco for her Eras Tour that has made headlines all week.
Read more »
Taylor Swift concert ticket problems shine new light on TicketmasterAs for Taylor Swift fans, if they want to attend the concerts, they are now forced to buy tickets through resellers charging thousands of dollars for a single ticket.
Read more »
PolitiFact - Taylor Swift ticketing fiasco renews criticism of Ticketmaster monopolyThe Power of Swifties: After a chaotic ticket presale for Taylor Swift’s concert tour, antitrust experts and members of Congress are pushing to rein in the power of Ticketmaster and Live Nation.
Read more »
Taylor Swift calls Ticketmaster fiasco 'excruciating for me''It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them,' Swift said.
Read more »