Why this German luxobarge was such an important car for the brand in SA
This week BMW is launching its latest 7-Series in SA.
It also starred in a television commercial that took a serious jibe at Mercedes-Benz, “beating the bends” around Chapman's Peak. I know, I know, the E23 was also extremely notable, especially for the legendary local motorsport activities of the 745i. But that is a throwback for another day. It was the E32 735i that clinched the 1988 Car of the Year title, a victory that was probably more controversial than the time Porsche's Boxster took victory in the 2013 competition.
An extremely well-preserved South African E32 brochure for the 730i and 735i gives me an inkling of how exciting it must have been shopping for such a car when it was new. It was among the literary treasures that came with an epic collection of local motoring magazines I bought over the holidays. My girlfriend is upset that the entire apartment lounge is now littered with boxes of ancient, musty car stuff, but the insights make the cold silence worth it. Back to the brochure.
They boasted the third generation of “BMW Digital Motor Electronics”, which handled engine management using sensors that calculated engine speed, accelerator position and outside temperature. Standard stuff in today's world, but cutting edge in the 1980s.
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