Three ways to create a captivating digital first impression:
Google results and a written bio can only go so far in building an emotional connection. To truly impact your audience, use video. A complete communication includes words, body language and tone of voice—all of which are part of a video. The best ways to use video:
Tell your LinkedIn cover story. This is a brief clip that sits behind your headshot, allowing you to introduce yourself in a much more dynamic and engaging way than you can with just words.is just rolling out now, so be on the lookout for it and create your cover story as soon as it becomes available.
Create thought-leadership videos. To demonstrate your expertise while expressing your point of view, share your valuable insights in brief 1-3-minute videos. This not only gives viewers the opportunity to see you, it helps you demonstrate your perspective on what's important to you. Post your videos to YouTube. When you do, it will increase the likelihood that they’ll show up on the first page of Google results when people search on your name .
Make your mark in meetings. Sometimes your first impression is not your LinkedIn profile or the results of a Google search on your name. You can make a first impression in an online video meeting too. That means you need to master this pervasive medium and.
Remember, digital precedes real. Your first impression will be formed online, so make an effort to ensure that when people meet you in the virtual world, you’re as close to the real you as possible.
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