Every female entrepreneur’s goal is to be a great leader. However, it is also widely known that one of the biggest differentiators between someone who leads and manages is the ability to strategize. Also, extraordinary leadership has little to do with charisma and everything to do with strategy.
. Using her online marketing skills, including Facebook advertising, Moss helps women seeking to increase their ROI despite the recent recession. She can do this by teaching women how to set themselves apart online and create lucrative ad experiences.
“I use a lead scoring system to segment our potential clients and promote different offers to each group. This provides clients an individualized experience catered to where they are now in their business.”A sales strategy is also crucial for any business. According to DecisionLink Chairman of the Board & Co-Founder Jim Berryhill, “Effective value-selling solutions can help your sales organization win more deals, increase deal size, and make sales conversations more meaningful.
“Being able to make sales is crucial for women seeking to make a difference. However, to make the best sales possible, they must understand their value and not settle for less,” said Moss. “This can be intimidating, but sometimes all they need is another woman to coach them through the process of creating their unique strategy.
Often, sales are viewed through a male lens because the industry is predominantly made up of men. However, women are completely equipped to build the sales strategy for their business needs, if not more qualified., “Although women make up just over half of the college-educated workforce, they hold less than one-third of B2B sales jobs…Yet research shows that women salespeople often outperform men.
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