Patrick is the CEO at Venafi. Read Patrick Dennis' full executive profile here.
During times of uncertainty—from economic turmoil to workforce hiring challenges to budget cuts—CEOs are under the spotlight. Having worked in private equity and as a CEO for many years, I’ve had the fortune of working with numerous CEOs and boards, where I’ve seen opportunities that companies can capitalize on for long-term growth and viability.
It’s critical to understand the environment your organization is operating in, the market segmentation you’re working to attract and the way that you package communication and engage with said audience. Let’s break this down further.Business leaders must understand if they’re operating in a"push" or a"pull" environment. If you sense you're in a pull environment, invest heavily. If in a push environment, invest cautiously.
From a business perspective, market segmentation drives business decisions and the ways we communicate with different audiences. This idea has evolved, for example, as it relates to e-commerce. People went from buying locally to now having everything at their fingertips on Amazon globally. E-commerce companies have had to adapt to these desires and needs of their customers over time.
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