One of the frequently asked questions I get when I conduct workshops for startup entrepreneurs is, “How do I get my ideas heard?” Ideas are the currency of business today. Stand out in your career by knowing how to present your ideas with confidence and impact.
century philosopher and mathematician, famously said, “I apologize for the long letter. I did not have time to write a shorter one.” Again, we’re working with short attention spans nowadays and brief is better. People can ask clarifying questions if they want more information.
The easiest way to get to the memorable, impactful message is to test it with audiences outside of your sphere. I where one participant struggled to make a two-minute speech about a lengthy scientific paper she had published. By working with the other participants who knew nothing about her topic, we honed the message to three brief points that captured the essence of her topic.
Try presenting your idea to friends who work in a different business to make sure your idea is easy to understand and free of jargon. Einstein said if you can’t explain it simply, you don’t understand it well enough.I call this putting a star in the notebook. As you complete your idea, help your audience remember what’s truly important.
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