While some cars – the Toyota Hilux, Volkswagen Polo and Ford Ranger, for instance – are South African favourites, others are climbing the ranks. Which cars are they, and why are consumers more likely to buy them?
First and foremost, the reason is affordability. We’re seeing global year-on-year inflation breaching highs last seen during the energy crises of the 1970s whileCoupled with this, interest rates are rising.
This means a tightening of belts, and these three vehicles are particularly pocket pleasing. The little Kia is the most affordable of the three; it is listed on AutoTrader for an average price of R170,435, with an average mileage of 41,054km and average year of registration of 2019. The Fiesta is only slightly more expensive . Even the Corolla is quite affordable.
In a tough economic climate, such as the one facing South Africans, many motorists are wisely opting for a brand associated with quality. This is in keeping with global trends., other than Japan , consumers rely on a perception of product quality when making a purchase decision, and for SA consumers, who are voting with their wallets, is likely the reason why the aforementioned models are climbing the ranks.
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