Cheetos and Puerto Rican-born multi-platinum recording artist Bad Bunny teamed up for the third year to support Hispanic communities within the United States and Puerto Rico.
This past summer’s collaboration was to launch the Deja tu Huella Campaign. The duo put out a national call to identify fans who are putting their passions to work and making a difference in Hispanic communities.
Three New York residents, Nick Figueroa, Brizzo Torres, and Sophia Zarate were among the twenty winners to receive $25,000 for their efforts, the reward given to those using their “magic touch” to impact Hispanic communities as well as an invite to Billboard’s Latin Music Week in Miami. Figueroa founded the Latinos Urbanos Book Club, a group dedicated to Latinx authors and artists and providing scholarship opportunities for inner-city students of color.
Bad Bunny continues to use his platform to improve the quality of life of Hispanic youths through the Good Bunny Foundation’s support of youth arts and sports programs, and this collaboration with Cheetos is another effort in doing so. “I am proud to partner with Cheetos for a third year. Cheetos is known to celebrate all forms of self expression and, each year, we’ve been able to support people out there leaving their mark.” said Bad Bunny.
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