Apple is leveraging its position as the market leader in wearable sales to funnel users toward medical research initiatives:
sleep-tracking app, we think the company's suite of research initiatives add far more value to the its health portfolio, especially given that Apple owns sleep tracking device maker Beddit.A hearing initiative with University of Michigan and the World Health Organization . Drawing on the Apple Watch's new ability to passively monitor sound levels in a user's environment, the study aims to uncover insights related to how noise exposure affects long-term auditory health.
Reproductive health research in partnership with Harvard and the National Institutes of Health . Apple's partners at Harvard and the NIH will leverage data from the company's menstrual Cycle Tracking app to search for risk factors for conditions like infertility and osteoporosis. Unveiled this June, the Cycle Tracking app allows users to track their period, flow, and other related symptoms, such as cramping or bloating.
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