Men’s fashion content is booming on TikTok with a new crop of creators gaining large platforms for their informative, style-driven videos.
Here, the three influencers share insights into their content strategies and why they think TikTok is the best platform for men’s style content. Julian Carter has taken a different approach to creating men’s style content on TikTok, blending his background in engineering with his love for DIY projects and punk-inspired fashion.
He’s kept up that strategy over the last two years, with most of his videos focusing on thrifting or sewing projects. Carter also infuses his engineering background into his content, creating educational videos that give insight into how materials like Velcro or retroreflectors work. Carter’s content has caught the attention of some major companies that have tapped him for brand deals. The content creator has worked with the likes of Depop, eBay, Grailed, Vans, Banana Republic, Walmart and others. Nolan White started posting his fashion content on TikTok as a way to push himself creatively with his style in January 2021, and ultimately built a following of more than 184,000 that looks to him for advice on fashion, grooming and lifestyle.
The content creator has recently pivoted into style guides for his followers, whether it’s a gift guide or tutorial on how to style certain color palettes. Through his content, White has partnered with brands like eBay, Grailed, Boy Smells, Hodinkee and others.
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