As Apple prepares to launch its first Reality Pro AR Headset, what are the three approaches Tim Cook and his team could be taking the headset down?
Then there’s the most likely possibility: Apple doesn’t have anything significant. Instead of coming out with a silver bullet, Apple’s headset will address all of the current use cases handled by existing headsets from other manufacturers and improve the experience very slightly. Each of those tiny advantages would give Apple a slight edge in many markets. For a first-generation, that could be marketed as a win.
The final possibility for me is that Apple really does have nothing over the competition. No matter the gee-whizz technology, the styling, or the ergonomics, Apple’s solution would do little more than match the competition. And if that’s the case, then perhaps we need Kevin Costner to come out and pitch the gathered developers the software tools and the “limitless potential that only Apple can deliver.
That gives Apple a virtuous circle of influencers and early adopters praising the technology and reassuring themselves about their very expensive purchase. That should provide Tim Cook and his team two years of grace to see what happens with its almost-quixotic headset.
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