Threads: Why Meta's Twitter rival could finally be the one that catches on

Why Meta's Twitter rival could finally be the one that catches on

, it's been billed as a text-focused platform"where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow".A preview of the Threads app on the Apple App Store

But Zuckerberg has never appeared to feel an ounce of shame about taking other companies' ideas, and will see Twitter as a wounded animal - one which he thinks he can not just copy, but beat."I always thought that Twitter should have a billion people using it," he told podcaster Lex Fridman earlier this year.Shots fired - but one key decision could give him a good chance of hitting his target.

Threads will allow users to keep the same username and follow the same accounts as they do on Instagram, which makes starting out a far easier proposition for the photo-sharing app's two billion users.

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