Threads: what to know about the Meta-owned app set to take on Twitter

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Threads: what to know about the Meta-owned app set to take on Twitter
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Set to launch on Thursday, the platform will offer a place 'where communities come together to discuss everything from topics you care about today to what'll be trending tomorrow,' an app-store description said.

Mark Zuckerberg and Elon Musk averted a cage fight last month but the companies they oversee -- Meta and Twitter, respectively -- are set to square off in direct competition.

"Whatever it is you're interested in, you can follow and connect directly with your favorite creators and others who love the same things -- or build a loyal following of your own to share your ideas, opinions and creativity with the world," the app-store description added. A privacy policy provided in the app-store indicated that Threads may collect data from users related to a slew of categories: health and fitness, financial information, contact information, search history and purchases, among others.

In turn, the platform imposed"temporary limits" on the number of posts users could view in a single day, Musk said on Saturday. The jockeying between the two companies escalated into apparent animosity between Musk and Zuckerberg last month.

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