Threads may have had the best start of any app to date in terms of download numbers, but new data suggests the road ahead may be a rocky one.
Threads may have had the best start of any app to date with 100 million downloads in the first five days after launch earlier this month, but new data suggests the road ahead may be a rocky one.
Recommended Videos Threads users in the U.S. have also been engaging less with the app, with data showing peak usage at 21 minutes on July 7, dipping to 6 minutes on July 14. The analytics firm noted that most of its research is based on Android usage due to the ease with which it can be tracked compared to iOS, but its findings nevertheless chime with similar research on Threads carried out since its launch.
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