Mark Zuckerberg said the app passed five million sign-ups in its first four hours.
Ten million users signed up for Meta's newly-launched Threads app in its first seven hours, the company's chief Mark Zuckerberg says.Experts say Threads could attract Twitter users unhappy with recent changes to the platform.Earlier, Mr Zuckerberg said keeping the platform "friendly... will ultimately be the key to its success".
"Our vision with Threads is to take what Instagram does best and expand that to text," the firm said prior to its launch. Last year, Meta whistleblower Frances Haugen said the company had put "profits over safety" and criticised how the platform was moderated., including British political consultancy Cambridge Analytica, to access Facebook users' personal data.
Threads has a significant advantage because it is connected to Instagram, and the hundreds of millions of users already on that platform.On Threads, posts can be shared to Instagram and vice versa and can include links, photos, and videos of up to five minutes in length.
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