A wise musician once told me that there would always be a need for clubs and concerts. “The young men and women of the tribe will always gather to drink the wacky juice while someone beats on…
A wise musician once told me that there would always be a need for clubs and concerts. “The young men and women of the tribe will always gather to drink the wacky juice while someone beats on a log.”
That was true until March, when suddenly, the world was turned upside down by the pandemic. Nightclubs and concerts are shuttered, and the odds of a return at full strength much before 2021 are long. Given that most musicians make a good bit of their money performing and selling at live events, that’s terrible news.
But as one industry faltered, a new business model has arisen – streamed concerts. Amazon-owned Twitch already offers the ability to monetize through its Partner Program, and , which has long offered the ability to stream through its Facebook Live and Instagram Live, is ready to allow monetization of those tools.
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