A monument dedicated to cheese-dusted fingers everywhere. Read more:
The surprisingly large monument was placed by PepsiCo Canada earlier this week. So why Cheadle? Because according to the company, the official brand name for the brightly colored powder that coats your fingers while you're eating Cheetos is… Cheetle.
"Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle," Lisa Allie, the Senior Marketing Director for PepsiCo Foods Canada, said in a statement. "We're excited to be celebrating Cheetle and Canadians' cheesy, Cheetle-dusted fingertips on such a grand scale and in such a uniquely mischievous way.
While the statue is new, the concept of Cheetle has been around since the 1980s when the word — originally spelled as"cheedle" — was . Somewhere along the line, the Cheetos brand spell-checked and capitalized the term, and the rest is cheesy history.
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