Sara Echeagaray first blew up for her Friends lipsync skits, and now she's doing way more than that — in fact, she's Too Faced's first ever Creative Director in Residence.
seems familiar, your For You page was looking just like mine in 2020. The Mexican-American creator and actor first blew up for her. The 21-year-old is tasked with injecting her Gen Z perspective into the makeup brand and bringing some authenticity to its marketing."[It's] more about connecting with your audience instead of just being like 'here's the product all up in your face,'" Sara tells Refinery29 in an exclusive interview.
Now, what's that about a maple syrup-scented gloss? Keep on reading to learn more about this unique shade, Sara's makeup routine, some of her favorite Too Faced products, and more. What's the one product with Sara's golden Gen Z touch, you ask? The Lip Injection Maximum in the limited-edition shade"Maple Syrup Pancakes." The shade is the perfect autumnal lipgloss, with its sheer copper color and pink and gold sparkles. But the real special touch is the delectable, oh-so-sweet scent of pancakes drowned in maple syrup.nostalgic to me because my parents would always make pancakes," Sara says."And I would just drown them in maple syrup.
Loyal to her title, Sara really only uses Too Faced products for her everyday makeup routine — from foundation to bronzer."To be 100% transparent with you," she said."I use everything Too Faced."."I always have to give it like a big ol' sniff. I don't know what it is," Sara said."It smells incredible." It's safe to say Sara's a sucker for sweet scents.
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