On top of the Mexican government’s slow response to COVID-19, officials have yet to implement a financial aid package for small businesses. The young duo behind this sustainable denim label is forging ahead nonetheless.
, in 2018. Mexico City isn’t known as a leader in sustainable production. Though the government has made some strides in the last couple of years with new initiatives and promises around reducing emissions and expanding the use of solar energy, the region has some of the poorest air quality in the world.Troice and Askenazi are passionate about producing eco-friendly garments and pushing a sustainable fashion agenda.
“We focus on handmade, small productions with high quality in every element of the design process. Our goal is ultimately to be a zero-waste company,” Troice says. “We believe that the fashion industry in Mexico is lacking awareness around sustainable practices and production and we want to be a part of a movement that creates awareness for the well-being of our planet.” They feel a sense of duty to spread the sustainability message to consumers and creators in Mexico City.
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