While big platforms like Reddit have signed deals with the AI giants, YouTube leaves licensing in the hands of individual creators. The “License to Scrape” program aims to give those streaming stars proper leverage.
So far, when AI companies have trained on YouTube’s invaluable stash of videos, captions, and other content, they’ve done so without permission. An AI-focused content licensing startup called Calliope Networks is hoping to change that with its new “License to Scrape,” a program aimed directly at YouTube stars. “There's obvious demand from AI companies to scrape YouTube content. We see that by their actions.
There aren’t any marquee names endorsing the license yet, but Calliope has already drafted a few influencer marketing agencies like Viral Nation to get clients on board. “I’ve been getting really good feedback from creators,” says Bianca Serafini, Viral Nation’s head of content licensing. She is confident that a large number of the company’s client roster—which is close to 900 YouTubers—will participate. “No one has presented something like this to us before.
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