This Startup Bought Up Imgur, Genius And Amino. Why Are They All Suing?

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This Startup Bought Up Imgur, Genius And Amino. Why Are They All Suing?
Social MediaMichael HeywardWhisper
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Iain Martin is a senior editor who covers tech, startups and venture capital out of London, England. Iain edits the Midas List Europe, Midas Seed and Forbes 30 Under 30 Europe Technology.

Whisper cofounder and CEO Michael Heyward ’s second company made a $1.1 billion business out of acquiring floundering startups like Imgur, Genius and Kik . Then came the lawsuits. Whisper founder Michael Heyward 's second act after launching the hit anonymous messaging app a decade ago was rolling up distressed apps and websites into his venture Medialab .Since 2018, Medialab has built an unlikely empire by acquiring tired flash-in-the-pan apps and websites and plastering them with ads.

In that case, Amino’s founders claim that Medialab had agreed in January 2020 to pay $17.5 million for the app. They got $10 million upfront with the remainder to be paid in instalments, but the Amino founders allege that Medialab failed to pay and tried to void the contract. Amino, Narvii and the founders declined to comment. Medialab declined to comment and has not yet filed a response to the ongoing lawsuit.

The company was cofounded in 2018 by Michael Heyward and Brad Brooks, who’d previously started Whisper, another once-hot app for anonymous messaging that raisedbefore fading into near-obscurity. Whisper was billed as the “anti-Facebook,” but the app was plagued by claims that it fuelled’ sensitive data online .

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Social Media Michael Heyward Whisper Kik Genius Amino Venture Capital Private Equity Worldstar Hiphop

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