George Gervin, known as 'The Iceman,' is seeking at least $2 million in damages from Ralph Lauren as a result of the wrongful use of his name, according to court documents.
The lawsuit was filed in a Manhattan federal court on Wednesday and says Ralph Lauren “released a line of retro-styles 1970’s hightop basketball sneakers called the ‘Gervin Mid’” and sought to “profit off the back of Mr. Gervin’s commercially valuable identity, without once seeking his consent or authorization to use Mr. Gervin’s name or likeness or offer to compensate him for the use of his valuable name.
The lawsuit also notes that the Nike Blazer Mid '77 vintage shoes Gervin wore during his career appear to be similar in design to the Ralph Lauren Gervin mid shoe.“There can be no doubt, therefore, given the unique history of Mr. Gervin’s association with the high-top shoe and the Nike’s Blazer’s popularity, that Ralph Lauren was exploiting Mr. Gervin’s unique and commercially valuable identity, name, and likeness to sell its products,” the lawsuit states.
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