Consumers are shopping in-store and online as they look for the most efficient way to purchase items.
Hybrid shopping has become the new normal in South Africa, with consumers wanting greater convenience when they purchase items.Currently, there is a preference among consumers forResearch from IBM showed that hybrid shopping is the primary buying method for 27% of consumers.
For one, all shoppers have different mindsets and enjoy shopping in their own way. What works for some may not work for others. Some shoppers simply prefer to drive to the store, quickly find the item they need, purchase it and leave.Online shopping can be more convenient during busy shopping times, such as Black Friday or the build-up to Christmas. For example, it can limit the time spent in queues.
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