This Popular Struggling Restaurant Chain Is Making a Major Comeback, CEO Says — Eat This Not That

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This Popular Struggling Restaurant Chain Is Making a Major Comeback, CEO Says — Eat This Not That
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Not only has the beloved chain lived through the pandemic, it is also seeing record sales.

But the chain's survival isn't a fluke. Behind the scenes, the company was working hard to find solutions to its dependence on self-serve buffets during the pandemic.

Today, there are 360 Golden Corral restaurants operating in 39 states, including one in Puerto Rico. Trenary estimates that about 85 total restaurants were lost to the pandemic, including some that were unable to renew leases or couldn't come to terms with landlords. Currently, Trenary projects the company will do about $1.4 billion in systemwide sales, serving between 107 and 110 million meals this year."That's a long way from a zombie company."

He says that the great news is that customers have been"incredibly loyal." The chain's most frequent guests were eating at Golden Corral about 70 times per year before the pandemic and they're"coming back in droves."Trenary says that while the pandemic was extremely challenging, it was also valuable in exposing weaknesses in Golden Corral's business model, such as the sheer size of its restaurants, some of which are able to accommodate 400-plus guests.

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