Mats Rombaut has launched a new vegan footwear label, Virón.
, he’s doubling down on his ecologically conscious mission. “With Rombaut we make fun of this [sustainability] in an ironic way, and with Virón our system is very serious. The production is a serious topic,” he says over the phone close to his factory in Portugal. His new sneakers are grounded with thick outsoles made from sustainable, recycled, and upcycled materials.
Rombaut first got his start in design about 12 years ago, working at Lanvin in product development on the men’s accessories team. Later he went to the now defunct label Damir Doma, again continuing on the path of product development and often had to travel to Italy to visit factories. It was on one such trip that the idea came to start his own sustainable label. While he enjoyed his time working at larger brands, Rombaut did notice how much waste was being produced.
And of course, sustainability is mainstay, though this time it’s also an aesthetic choice. For example, one pair of low-tops is made from recycled army bags and tents that came from a military overstock factory. His use of eco-friendly leather has become standard with some uppers are even crafted out of apple or corn leather, which uses about 60% of the waste from corn. His signature outsole is made from recycled rubber that can be recycled again and again, creating a closed loop system.
Shot by photographers Valentin Fabre and Boris Camaca, the look book further underscores Virón’s green-loving ethos. In images by Fabre, models are seen wandering around Paris carrying plants. In the imagery shot by Boris Camaca, models are shown in flexible positions, arching their backs over tree branches or in quasi-yoga states with their arms looped between their legs on benches.
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