“People are really interested in the wedding, but then there’s a marriage. The same is true around birth.”
Those blurry first days, weeks, and months of new parenthood are, particularly for birthing people, a transition unlike any other. “We’re fooled into believing that it’s all just going to click,” says Liz Turrigiano, “that we’re going to give birth to these babies and then suddenly everything makes sense and we know exactly what to do.” That’s just not realistic, continues Turrigiano, a mother of two and a co-founder of sustainable diapering brand.
Community building is a central tenet of Esembly, which launched in New York City in 2019 as an evolution of the cloth diaper laundering service Turrigiano cofounded 12 years ago to help families without access to a washer and dryer opt into reusable diapers . “We created a full product line that enables families anywhere to diaper sustainably with the same ease and confidence that we had instilled in our New York service family,” she adds.