Got a great idea for a skincare product? This brand will make it for you:
. And I bet that at least once in your skincare-wearing life you’ve conjured up a genius solution to a time-old beauty bugbear.Skin Proud: everything you need to know about the effective-yet-inexpensive skincare brand
The problem is, our ideas tend to stop right there. Just as ideas. I mean, who actually has the know-how, confidence or funds to turn their dream beauty products into reality? Well, that might be about to change, and it’s all down to this new beauty brand, Volition.is a crowd-sourced and community-driven beauty brand from the US.
Traditionally, the products that end up on shelves start life in a boardroom, the end result of long pitching sessions in which sales figures and competitor comparisons are converted into flashy new product suggestions. But Santos and Hoffman felt this model needed a switch-up, and so they conjured up a brand model that would put the power into the hands of those that actually use the finished product: the consumer.
That means each and every formula has been conceived by members of the general public, who Volition then team up with the greatest skincare labs around the world to turn their dream product into a reality.
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