This new 'salad frosting' product gets everything wrong about kids and vegetables —
, and that many parents will do just about anything to entice them—from puréeing carrots into pasta sauce to adding ten minutes ofIn a bid to relieve parents of some of this hassle , Kraft has introduced a limited-edition version of its Classic Ranch Dressing, calling it Kraft Salad ‘Frosting’ and disguising it in a frosting tube. What’s more, the ad campaign encourages parents to tell their kids it’s truly frosting. Yep, that’s right—the company says to lie to your kids.
Upping the “seriously?” factor, Kraft is also asking parents to share their very best parenting lies on Twitter using the hashtags #LieLikeAParent and #contest. Some 1,500 lucky winners will receive a free tube of frosting. As you can imagine, the reactions to this campaign on Twitter have been mixed, with many parents horrified and outraged, both at the weirdness of the product and the campaign’s emphasis on lying to kids.
We’d argue all this veggie-hysteria isn’t even necessary. If your kid refuses to eat veg when they’re young, don’t sweat it—taste buds change. Chances are they’ll be opting for
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