This hotel is a new Milanese heavyweight.
Traipsing across its center—and under the arches of the colonnade skirting it—was a who’s who of It models toting the brand’s luxurious leather goods, in what served as one of the splashiest fashion debuts of the season.
. It turns out the property, which sits smack-bang in the center of Milan’s fashion district—just steps away from Via Montenapoleone, one of the world’s most prestigious shopping destinations—has been part of the Ferragamo family’s story for almost a decade now, albeit as part of theirUnder the rubric of their hotel group, the Lungarno Collection, the Ferragamo family has spent nearly three decades expanding their offering to seven properties—but the five-star Portrait hotels serve as the jewels in their crown. With the Portrait Milano, however, the group is unveiling their most ambitious project yet—and not only thanks to its sprawl of 73 rooms and suites, which dwarf the more bijou proportions of their previous properties.Conveniently situated between the grand boulevard of the Corso Venezia and the city’s shopping mecca, the piazza at the center was recently christened a public square by the mayor of the city, and will serve as a thoroughfare of sorts. And for anyone whofind themselves wandering through, they’ll have plenty to keep them occupied: the ground floor of the property now hosts an offshoot of Antonia, the cult Milan fashion boutique, which stocks brands including Loewe and Sacai; an outpost of the glitzy restaurant chain Beefbar; and the flagship store for SO-LE Studio, the jewelry brand launched by Ferragamo scion Maria Sole Ferragamo in 2019. Then, there’s the culinary program from the hotel itself, which centers around the restaurant 10_11, led by the 32-year-old chef Alberto Quadrio and overlooking the hotel’s lush gardens. Offering elevated riffs on Piedmontese staples—think a delicately arranged, or baked pumpkin with a taleggio cheese fondue served inside the gourd—the space balances plush, Italian modernist-inflected interiors with a livelier atmosphere after dark.
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