The can is red, right? We all know the can is red.
The Coca-Cola optical illusion shows a Coke can in a striped image. The can appears to be red, as we'd naturally expect because, well, it's a Coke can. But Jackson explains that our eyes are deceiving us, and that, at least in the image, it's grey.
It seems our brains are confused by what our eyes see because of how the cone and rod receptors in our eyes respond to colour and light."Surrounding grey with this sort of colour makes your brain susceptible to interpreting it as red," Jackson says. "Knowing the colour of the Coke can exaggerate this further."
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