Mezcal sales are expected to nearly double over the coming years, going from $326 million in 2019 to a predicted $521 million in 2027. Here's one to consider: This 'rosé' mezcal takes its inspiration from French wine.
The back story In recent years, mezcal, the Mexican-made spirit with an often smoky taste, has gone from something of a curiosity in the U.S. to a trendy sip. Sales are expected to nearly double over the coming years, going from $326 million in 2019 to a predicted $521 million in 2027.
The idea, explains Persia Tatar, a senior brand manager with Sombra, is to “enrich the mezcal without overpowering its delicate botanical balance.” The aging process also gives the mezcal a color reminiscent of a French rosé wine — hence, the name “Reposé,” which is French for “rested” and sounds a bit like, well, “rosé.”
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