Say hello to your new favorite makeup brand, ADDICTION TOKYO.
After over a decade in the beauty industry, I’ve seen countless trends come and go, testing more products than I can remember. These days, it's rare for something to truly capture my attention, but when it happens, I can’t help but share the excitement. That’s exactly how I felt when I discovered, a Japanese makeup brand with 15 years under its belt. For the first time in a while, I found myself genuinely impressed.
The brand's ethos is rooted in self-discovery and celebrates the unique artistry within each individual. Since inception, every product has been developed in collaboration with makeup artists, ensuring colors, textures, and performance are always meticulously crafted to meet the highest standards. This dedication shines through in their, which is available in 99 shades and 6 different finishes, allowing you to layer, mix, and match your look with endless possibilities.
The brand’s Global Creative Director and acclaimed makeup artist, Kanako Takase, finds inspiration in her extensive travels around the world and the different cultures she encouters. Theis a tribute to the exquisite craftsmanship of the 18th century Italian embroidery — and trust me, it’s every bit as stunning as it sounds. The standout piece is the, available in 12 color variations that allow for endless creative looks.
Take a look at the colorful monochromatic look I created below, and explore each product I used to bring it to life.The Eyeshadow Palette from the Italian Embroidery collection is all about creativity and self-expression. Available in 12 sets, it’s perfect for creating endless looks, whether you want something bold or more natural. Each palette has a mix of four modern and classic shades that you can easily build up, giving you a beautiful, multidimensional look.
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