This is why your Netflix subscription keeps going up.
all announced price hikes this year, which means we’re forced to have to pay more money to keep up with the shows that are actually relevant, likeThe truth is, this trend isn’t going to stop anytime soon. Streaming services need to raise their prices or embrace advertising if they want to meet investors’ expectations. They’re just going to have to risk losing subscribers who don’t want to pay these jacked-up prices along the way.
That’s how we got where we are now: paying $19.99 for a premium plan, $15.49 for the standard plan, or $9.99 for a basic subscription. But Netflix isn’t alone. , as of December 2021, 85 percent of households in the US were subscribed to a streaming service. This number only increased by 2 percent year over year, leaving little room for growth.
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